M&M's

M&M's are colorful button-shaped candies produced by Mars, Incorporated. They are characterized by the letter "m" printed in lowercase on one side of them. In addition to the original which had a milk chocolate filling (the "plain" variety), the candies have also appeared in "peanut," "crispy," and other variations. M&M's were first sold in 1941, and have since come to have more than 400 million individual ones produced per day in the United States, and to be sold in as many as 100 countries. According to their longest-lasting slogan, "The milk chocolate melts in your mouth, not in your hand." Since the 1950's, the candies have been personified in television advertisements as characters with cartoon-like storytelling, who have appeared in various forms over the years; the current CGI versions were introduced in 1995.

History of with the Big Balloon Parade
In the 1st Big Balloon Parade, the M&M's debuted the "Red & Yellow Brighten the Holidays" balloon that appeared in the Macy's Thanksgiving Day Parade. (Despite the accident that occurred during the 2005 parade). They took their test flight on March 15, 2018 alongside The Very Hungry Caterpillar, Super Grover and Kermit The Frog. This balloon was retired after the 1st Parade, as part of the first wave of balloons to be retired.