Hello Kitty

Hello Kitty (also called Kitty White) is a fictional character of Japanese origin, created by Yuko Shimizu and owned by Sanrio. Depicted as a youg anthropomorphic Japanese bobtail cat with a sweet, cute and cheerful and kind-hearted image and had since been a marketing phenomenon.

History with the Big Balloon Parade
Hello Kitty first appeared in the 1st parade in June 2018, being based off of her airplane design in the Macy's Thanksgiving Day Parade, which appeared from 2012 to 2017. She is confirmed to return for the 2nd BBP.